Social Media
SOCIAL MEDIA Social media consist of web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. It describes websites that permit users to create and share their content. Social media is accessible universally and facilitated by scalable communication procedures. Examples of Social media are the well-liked social networking sites such as Facebook, Frienster, MySpace, You Tube, and Picasa. Social media also take account of Micro-blogging websites like twitter. Social media sites are aimed to communicate with each other.
- Social Networking. (Facebook, Twitter) Communicate with friends and people across the globe by commenting on profiles, joining groups and sharing thoughts.
- Social Photo and Video Sharing. (YouTube, Picasa) share photos or videos and commenting on user submissions.
- Wikis. (Wikipedia) Interact by adding articles and editing existing articles.
Australians are amongst the savvAustralians are amongst the savviest social media users in the world. Australian consumers are now starting to eliminate businesses which do not have an online social media existence. This has lead to customer satisfaction and giving companies a big advantage. MNC are the most advantageous through the social media, it’s inexpensive and also companies don’t need to allocate a huge amount of money on marketing activities and promotions. The company does not even need to make considerable expenses to execute a social media strategy – signing up for most social media networks is free!
iest social media users in the world. Australian consumers are now starting to eliminate businesses which do not have an online social media existence. This has lead to customer satisfaction and giving companies a big advantage. MNC are the most advantageous through the social media, it’s inexpensive and also companies don’t need to allocate a huge amount of money on marketing activities and promotions. The company does not even need to make considerable expenses to execute a social media strategy – signing up for most social media networks is free!
iest social media users in the world. Australian consumers are now starting to eliminate businesses which do not have an online social media existence. This has lead to customer satisfaction and giving companies a big advantage. MNC are the most advantageous through the social media, it’s inexpensive and also companies don’t need to allocate a huge amount of money on marketing activities and promotions. The company does not even need to make considerable expenses to execute a social media strategy – signing up for most social media networks is free!
SOCIAL MEDIA POLICY
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Policy is a concept of community, rules of sharing, copyrights and the levels of interaction. Employees should understand the importance of social media and why it is used by the
company. Take a optimistic approach and emphasize how social media can be utilised within the company. make sure that employees understand that the policy it not a limit but about presenting a unified business front to the consumers and global spectators, and adhering to it will help guard the company from PR disasters. Social media policy needs to make sure that employees should take ownership of what they say and they are accountable for there actions But employees need to understand the consequences for their actions. That this is a BUSINESS interaction means and they need to use intelligence when posting, tweeting and tagging, this could be dangerous and could affect their job.
Employees should be empowered by putting an emphasis that they are component of the bigger community and company has a trust on them. They are free to enlarge customer experiences within the given course of action.
Company should make a choice on the timining each employee is allowed to spend on social media? which staff will be having access to social media and if there will be social media related disasters, harassments and policy breaches how the employees will deal with it?
So, Before making a final decision of social media HR policy. employees shoulde be heavy indulged in drafting the policy and what they think should be included. Company might get astonished with the participation they provide.
company. Take a optimistic approach and emphasize how social media can be utilised within the company. make sure that employees understand that the policy it not a limit but about presenting a unified business front to the consumers and global spectators, and adhering to it will help guard the company from PR disasters. Social media policy needs to make sure that employees should take ownership of what they say and they are accountable for there actions But employees need to understand the consequences for their actions. That this is a BUSINESS interaction means and they need to use intelligence when posting, tweeting and tagging, this could be dangerous and could affect their job.
Employees should be empowered by putting an emphasis that they are component of the bigger community and company has a trust on them. They are free to enlarge customer experiences within the given course of action.
Company should make a choice on the timining each employee is allowed to spend on social media? which staff will be having access to social media and if there will be social media related disasters, harassments and policy breaches how the employees will deal with it?
So, Before making a final decision of social media HR policy. employees shoulde be heavy indulged in drafting the policy and what they think should be included. Company might get astonished with the participation they provide.
REFERENCES
David, K. (2007). Social Media. Punjab: Lehman Publishers.
Digital, G. (2012, June, 18). Social Media for Business . Retrieved from http://www.youtube.com/watch?v=8_OdRcvBVdw&feature=youtu.be
Himelstein, L. (2011, December 29) The 21st Century Communication. Social Behavior within an organization, Business Week , p.8.
Harris, Kandace (2008). "Using Social Networking Sites as Student Engagement Tools". Diverse Issues in Higher Education, 25 (18).
Maish, K. (2010). Communication in Today's World. Kolkata: Cornerstone.