Negotiation Skills is a process of discussion of selling of goods and services.In business life, you don't get what you deserve, you get what you negotiate.Negotiating can be a summed as give and take.It is a process of gaining agreement such as price, quantity, delivery, terms and the overall package.You haggle when you focus too much on price. Most sales professional are bad in negotiating.One thing is able to convince a buyer and achieve supplier of choice status when it comes to negotiating a price get sales person to avoid losing the sale or to margin the sales.It is a politician negotiating of legislation and trade unionist are a joy to watch with both sides gaining thing.Buyer are trained negotiators with practice with every sales meeting.Unfortunately,not many sales professional have the same negotiation skills.It is an instrinsic part of the sales process to find the quality prospects well qualified through the negotiating process cycle.Good negotiating skills are an assets in todays world where buyers are more informed and prepared to the final part of the sales journey.Good negotiating skills such as empathy,listening,questioning,remembering,attention,language and non-verbal causes.It could avoid self-sacrificing behaviour,losing control and make unnecessary concessions.Sales people get beyond too far into negotiating a deal from the sales price.Sales person is to deal a sales to generate profit at the end of the deal from buyer.Professional sales person need to be mindful the difference between selling and negotiating.Effective negotiation skills such as practice effective negotiation skills,create a mindset of win-win outcomes and put yourself into opponents shoes before starting the negotiation.The advantages and disadvantages of a negotiaion skills are: a) A Prevention of Conflict - negotiation between two parties having serious disagreement can prevent a conflict b) Open New Economic Opportunities - new economic opportunities could be discover between executives of large companies if a buyer agrees to purchase a large quantities of the same product. c) Weaknesses Shown - a party which is not powerful enough to impose can manipulate the other party. d) Requires Competence and Skill - a successful negotiation require both parties to have specific goals and present in a comprehensive manner but with the ability to understand the other party's counteroffer. Reference: http://www.sales-evaluation.com/negotiation-skills-definition/ http://www.ehow.com/how_5617568_use-effective-negotiation-skills.html